FOR IMMEDIATE RELEASE
Introducing Southern Sparrow: A New Era of Mahjong Elegance & Affordability
February 2024 – Southern Sparrow is thrilled to announce its official launch, bringing a fresh, sophisticated approach to the beloved game of mahjong. Founded on the principles of quality, beauty, and accessibility, Southern Sparrow offers a curated collection of exquisite mahjong tiles and accessories designed to elevate game nights without the extravagant price tag.
The inspiration for Southern Sparrow was born from a personal journey—one that started with a deep appreciation for mahjong’s artistry and evolved into a mission to make stunning, high-quality game sets more attainable. After falling in love with the game, founder Jessica Roe quickly realized that premium mahjong sets often carried an overwhelming cost, with essential accessories adding hundreds more to the total price. Determined to change this, she leveraged her family’s background in manufacturing to create a brand that delivers exceptional craftsmanship at a fair price.
“Mahjong is more than just a game—it’s a connection, a tradition, and a shared experience,” says Jessica. “I wanted to ensure that everyone who loves this game, whether they’re lifelong players or just discovering its magic, could access beautifully designed, heirloom quality tiles and accessories without breaking the bank. Southern Sparrow is about celebrating those moments of laughter and camaraderie around the game table.”
Each Southern Sparrow set is crafted with precision, featuring rich engravings, vibrant high-gloss paint, and perfectly polished acrylic tiles that offer the satisfying weight and signature “clack” that mahj-lovers crave. Beyond the tiles, Southern Sparrow provides everything needed to host a game in style, from sleek racks and mats to elegant storage solutions—all at a price that challenges the industry standard.
Southern Sparrow’s debut collection is coming soon, inviting players to experience a new level of sophistication and value in American mahjong. To explore the collection and learn more about the brand’s vision, visit southernsparrow.com.
About Southern Sparrow
Southern Sparrow is a premium mahjong brand dedicated to offering beautifully designed, high-quality tiles and accessories at an accessible price. Founded in 2024, the company blends artistry, tradition, and modern luxury to bring a new standard of elegance to the game.
Media Contact:
Jessica Roe
Southern Sparrow
support@southernsparrow.com
southernsparrow.com